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Almana Motors launches the new Lincoln MKZ in Qatar

2014-01-01

Almana Motors (AMC), the sole dealer of Ford, Peugeot and Lincoln in Qatar, has successfully launched the new Lincoln MKZ in the local market last October 2013.

The MKZ launch, which was held at the prestigious Diplomatic Club, showcased the all-new Lincoln MKZ to VIP Customers, Media Reps and Guests.

It was also attended by Ford Middle East Marketing Director, Paul Anderson, who said “The All-New Lincoln MKZ Model represents the future of the Lincoln, targeting a new generation of Customers, with a vehicle that is distinctive, elegant, full of technology and a delight to own.”

AMC General Manager, Mr. Bill Hechmi, who also gave a speech, noted that “We intend to bring a whole new experience for Lincoln owners, starting with unique features and technologies that elevate the driving experience, as well as sales and service experiences that will put them in a league of their own as Lincoln customers.”

The features of the new Lincoln MKZ are :

The all-new Lincoln MKZ enters the midsize luxury segment with new offerings:

Camera- and Radar-Based Driving Aids

The new Lincoln MKZ offers the Lane Keeping System, a suite of advanced driving aids that helps drivers avoid drifting from their lane due to distraction or fatigue. Consisting of Lane Keeping Aid, Lane Keeping Alert and Driver Assist, the Lane Keeping System utilizes a mono-vision camera integrated into the rearview mirror to read the lane markers ahead.

Available radar-based (ultrasonic) driving aids further enhance the driving experience. Adaptive Cruise Control and Collision Warning with Brake Support each use a long-range radar system that scans in front of the vehicle, automatically adjusting to traffic speed and providing a visual and audible alert when a potential front-end collision is detected.

Active park assist and Blind Spot Information System (BLIS®) with cross-traffic alert use multiple short-range wide-angle radar sensors. Each function provides a distinct benefit, ranging from making parallel parking easier to warning of oncoming vehicles while backing out of a parking space.

MKZ Dynamic Driving Technologies

The new MKZ offers Lincoln Drive Control as standard. Lincoln Drive Control is an automatic system that delivers an ideal balance of a smooth ride with confident handling as it intuitively responds to driver commands and the road, making the 2013 model the most refined and engaging MKZ ever.

Always on, Lincoln Drive Control orchestrates the performance of the Continuously Controlled Damping (CCD) adjustable suspension, electric power-assisted steering (EPAS), engine, transmission, Active Noise Control (ANC), traction control and stability control systems. CCD offers three modes (Sport/Normal/Comfort) that are accessible using MyLincoln Touch. Selecting ‘Sport’ on the Push Button Shift gear selector enables a decidedly more sporty driving experience. CCD contributes to Lincoln Drive Control’s transparent action by monitoring the car’s suspension settings up to 500 times per second.

MKZ Engines, Transmissions and Drive Systems

The all-new Lincoln MKZ comes with a 3.7-liter V6 that produces significantly more power than the previous model while improving fuel economy approximately 5%t. MKZ also utilizes a six-speed automatic transmission. Standard paddle shifters mounted behind the steering wheel add to the performance driving experience.

A 2.0-liter four-cylinder EcoBoost® engine (late availability) will deliver the performance of a traditional V6 along with outstanding fuel economy, delivering a projected 20% increase in highway fuel economy versus the previous MKZ.

Improving grip on slippery roads, the available all-wheel-drive (AWD) system anticipates and adjusts the power delivery to the front and rear axles in as little as 16 milliseconds, faster than the blink of an eye.