Coca-Cola Almana Celebrates 132 years of the iconic brand

On 8th May 2018, staff members and management at Coca-Cola Almana (CCAM) gathered at its facility in New Industrial Area to celebrate 132 years of the iconic brand. To mark the occasion, CCAM thanked the team for their continued efforts to grow the brand in the Qatar market, before a fun quiz to test their knowledge about the history of Coca-Cola and its products. After the winners were awarded a variety of great prizes, a number of hard working employees were recognized and honoured for their extraordinary commitment to excellence, service and performance. The ceremony was then concluded with a cake cutting.

To coincide with the celebrations, Coca-Cola Almana also expanded its product portfolio with the launch of Schweppes +C, an effervescent, lemon-flavored beverage with added Vitamin C. Schweppes +C is now available in all leading supermarkets and hypermarkets in Qatar and each can contains approximately 83mg of Vitamin C to refresh and energise consumers. As part of the product launch, the Coca-Cola Almana team held a sampling activity in numerous well-known supermarkets and hypermarkets, giving people the opportunity to taste this unique and refreshing beverage. The new product was well received by excited customers who enjoyed the unique taste and recognised the high quality that Coca-Cola is synonymous with.
CCAM is a subsidiary of Almana Group, which was launched in Qatar in 1986. On 10th October 2016, CCAM launched a state-of-the-art facility in New Industrial Area in which locally manufactured Coca-Cola products are distributed throughout the country.

Mr. Saud Almana, Vice Chairman of Almana Group said “We are extremely excited to launch Schweppes +C and proud to produce and manufacture other Schweppes products in Qatar. Coca-Cola Almana continues to serve the people of Qatar, by manufacturing and distributing a locally produced portfolio of products, which maintain international quality standards and cater to all tastes. We will continue to invest in our people and provide tangible economic benefit to our beloved country” he concluded.

Mohammed Akeel, Managing Director of Coca-Cola Almana (CCAM) added: “We are delighted to add Schweppes +C to the CCAM portfolio which will continue to expand to reflect trends and our consumers’ preferences. It is particularly exciting that the launch is coinciding with our 132nd birthday, which demonstrates the enduring legacy of the Coca-Cola brand.”

On May 08 1886, Coca-Cola was first served in Atlanta, Georgia by local pharmacist Dr. John Stith Pemberton. From these humble beginnings, it has been on a phenomenal journey to become a global business with a portfolio of over 400 brands sold in over 200 countries worldwide.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, the company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Coca Cola billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, Vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, Coca Cola is the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of Coca Cola beverages are enjoyed by consumers in more than 200 countries each day.

With an enduring commitment to building sustainable communities, Coca Cola company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where we operate.
For more information on Schweppes +C, its latest promotions and activations in Qatar, please follow @SchweppesPlusC on Instagram, Facebook and Twitter.

The new Ford Trucks tractor unveiled: The 2019 International Truck of the Year (ITOY) Winner

All New Ford Trucks F-MAX is ready to offer comfort, Power & Efficiency, and Cutting-Edge Technology

  • The F-MAX, the all-new tractor developed by Ford Trucks, launched at the 67th IAA Commercial Vehicles 2018 in Hanover, Germany.
  • In its global debut, the F-MAX also won the prestigious International Truck of the Year award.
  • The newly designed 2.5m cabin combines innovation with cutting-edge technology, and has a cozy but spacious feel to make our drivers feel special.
  • Cost of ownership is key attribute of the new F-MAX. Cost of ownership is what sets the F-Max apart from the competition, thanks to the vehicle’s powerful and efficient 12.7L E6D Ecotorq engine.
  • Ford Trucks offers tailor-made solutions to address a range of customers’ needs and expectations.
  • Ford Trucks also takes the visitors on a journey into the future. The “F-Vision – Future Truck” concept model, focuses on mobility technologies of the future.

The all-new Ford Trucks F-MAX launched at the 67th IAA Commercial Vehicles in Hanover, Germany. The F-MAX takes its name from Ford’s legendary F Series, and stands out in terms of its size, high level of comfort and durability. These attributes helped the F-MAX win the prestigious International Truck of the Year award, a competition adjudicated by 23 judges from 23 European countries. This award marks outstanding success for the new F-Max.

The F-MAX will set a new benchmark and will make a name for itself among the leading global brands in the heavy commercial segment. The new F-MAX was designed and tested by 500 Ford Otosan engineers over a 5-year period. Tests were carried out in 11 countries on 4 continents using 233 prototype units. This involved 15,500 hours of lab testing and 5 million kilometers of road testing.

 “Ford Trucks has a very challenging promises. Saying “sharing the load” as a brand promise, we commit our self to understand customers’ needs and share all kind of load that they might have.” said Haydar Yenigün, CEO of Ford Otosan. “We developed our new tractor with Ford’s principles of comfort, power, efficiency and technology at its heart. To ensure that the design guarantees the most, in terms of efficiency and practicality, we examined every part and every detail over and over again.”

 Comfort of home

The F-MAX offers comfort and luxury with its 2.5m-wide cab along with its modern design and driver-focused approach. The design of the cockpit-style dashboard ensures all functions are within easy reach. Even minor details are incorporated to enhance the pleasure of the driving experience. The sense of spaciousness in the cab is key.

The F-MAX provides all of this with its flat floor providing 2160mm of floor-to-ceiling height and 260 mm of seat adjustment. Furthermore, the F-MAX offers drivers very generous airplane-style patented storage, and an innovative and groundbreaking 90 degree foldable upper bed. It even has a braking feel that is similar to that of a car. Furthermore, it offers best-in-class NVH and interior quietness thanks to its best-in-class torsional cab stiffness, lower engine noise and sound absorptive trim design.

 The new F-MAX offers a range of storage that is roomy and easily accessible. Airplane-style overbed storage, spacious overhead storage and exterior storage areas on both sides of the vehicle are all easy to use and easy to clean. The vehicle’s three-level door opening angle means that when it comes to getting into and out of the cab, the F-Max amongst the leaders. The fully sealed and water/dust-proof step cover make drivers feel that they are stepping into their own homes.

Powered interior lightning controls from the bed area and driver compartment, automatic climate control systems and steering wheel adjustment features all offer comfort in the cabin. A mini fridge and coffee maker included in some models offer drivers additional comfort.

The F-MAX also offers a 90 degree foldable upper bed, an inclined head frame on lower bed, comfortable and large bed mattresses, a remote control unit in the bed area which provides an ideal area for drivers to relax when taking a break. The F-MAX’s driver’s seat provides maximum comfort. This top-of-the-range seat with a 260mm adjustment range, high-quality, breathable fabric and ergonomic design provides optimal lumbar support on the road.

 Power & Efficiency

Cost of ownership is a key factor for the new F-MAX. F-MAX covers the three areas of cost of ownership. Production and product development combined with increasing vertical integration give Ford Trucks a competitive edge in terms of its cost base.

The new F-MAX offers a high performance engine with 500PS, 2500Nm and 400 kW braking power. Superior aerodynamics, powertrain calibration and technical features also ensure outstanding performance in terms of fuel consumption with a 6% margin of improvement over previous models. Technical features include E-APU technology, eco-roll function, predictive cruise control (Max Cruise). Up to 7% reduced maintenance costs and long service intervals reduce the total cost of ownership. F-MAX’s Ecotorq engine offers maximum performance and minimum fuel consumption under any road conditions.

12-speed ZF automated transmission and different drive modes such as Eco-Mode and Power-Mode help optimize fuel consumption. The new F-MAX is also empowered by a variable-geometry turbocharger, a water pump and compressor with multiple working speeds, 400 kW engine brake power which achieves 1000 KW total braking power with the optional intarder.

 Cutting-Edge Technology

Ford Trucks offers a revolutionary technology ‘’ConnecTruck’’ with the new F-MAX. ConnecTruck offers wide-ranging benefits. These include remote monitoring of the vehicle using remote diagnostic and over-the-air software. The special topographic map means that F-MAX is able to analyze road conditions, allowing the vehicle to drive at optimum speeds, thereby reducing fuel consumption by up to 4%. FMS Integration allows the ConnecTruck Module & Ford Trucks cloud to act as a data gateway for third-party fleet management systems to access selected vehicle data.

 The F-MAX offers drivers invaluable assistance on the road thanks to features such as Adaptive Cruise Control, Predictive Cruise Control (Max Cruise) with speed tolerance choices, Advanced Emergency Brake System, Hill Launch Assist, Lane Departure Warning, Adjustable Speed Limiter Device and Electronic Stability Control.

The 8” TFT color wide cluster screen allows everything from tire pressure, temperature status to driver evaluation functions to be displayed on the same screen. Control switches on the leather steering wheel allows the driver to navigate between cluster screens. Truck-specific embedded navigation, web link and Apple CarPlay implementation, Bluetooth connection functions are presented within the 7.2” LCD multimedia soft touch screen.

The F-MAX’s spectacular headlight design illuminates the road more brightly, making sure nothing escapes the driver’s line of vision. Attractively designed maneuver-assist lighting, LED daytime running lights and optional LED also enhance the vehicle’s lighting features.

The Ford Trucks F-Vision Future Truck, fully electrically-powered concept truck

The F-Vision is the first concept truck from Ford Trucks. This is the prototype of a level 4 autonomous truck. The concept model reveals Ford Trucks’ future vision on electrification, autonomous and connected drive, lightweight and zero carbon emission products. It cares about humans’ priorities both inside the cab and on the road, as well as the load being carried, and aims constantly  to connect with the enviroment and users  and communicates.


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